rafa (fyi)

rafa (fyi)

“One learns by doing a thing; for though you think you know it, you have no certainty until you try.” ― Sophocles

I explore web3 collectives, combining org design theory with digital community building. Currently, I serve as a freelance researcher and consultant stewarding online formations, such as DAOs and other virtual organizations as well as swarms, communities, fandoms and memetic tribes. In practice, this looks like strategy development and operational oversight of governance, membership engagement, and situated software products.

Most recently, I participated in the Summer of Protocols program as a Core Researcher. During the program, I investigated the protocols of online social formations like swarms and their impact on modern firms. In parallel, I am the founder and head curator at Folklore, an online media community focused on the digital humanities. You can read more about Folklore below.

Overall, I serve as a community architect, researching and implementing digital-first operating models. My primary focus is next-generation leadership, operations, and community management technologies. It is my passion to gain a deep understanding of these areas.

My previous work experience was at Mirror, a web3 publishing platform, where I provided support for community development, user research, and creator partnerships. Prior to that, I worked as a commercial strategy consultant, enterprise account partner, and HR tech product advisor.


Welcome to the Swarm (Unpublished, please email with request for access)


Lectures, Seminars, Playbooks
How to DAO Series (Ongoing)
A Digital Convening: Assembling in Online Spaces
Governance LARP: Adversaries
Articles, Podcasts, Webinars, Poetry

External Profiles

Thread of Threads

Work in Progress

Other Writing about inspiration, web3 and HR

Podcasts and Presentations


Becomings (Poetry)

Feel free to get in contact via Twitter (@rafathebuilder), Farcaster (@rafa), or Email (rafael@rafael.fyi).

You can learn about Folklore here.

You can book 1:1 advisory time here.

"The best way to predict the future is to invent it."

— Alan Kay

>>> A quick note: this space is evergreen

>>> Thank you to my family, friends, and community for the ongoing support.