“One learns by doing a thing; for though you think you know it, you have no certainty until you try.” ― Sophocles
I explore web3 collectives, combining org design theory with digital community building. Currently, I serve as a freelance researcher and consultant stewarding online formations, such as DAOs and other virtual organizations as well as swarms, communities, fandoms and memetic tribes. In practice, this looks like strategy development and operational oversight of governance, membership engagement, and situated software products.
Most recently, I participated in the Summer of Protocols program as a Core Researcher. During the program, I investigated the protocols of online social formations like swarms and their impact on modern firms. In parallel, I am the founder and head curator at Folklore, an online media community focused on the digital humanities. You can read more about Folklore below.
Overall, I serve as a community architect, researching and implementing digital-first operating models. My primary focus is next-generation leadership, operations, and community management technologies. It is my passion to gain a deep understanding of these areas.
My previous work experience was at Mirror, a web3 publishing platform, where I provided support for community development, user research, and creator partnerships. Prior to that, I worked as a commercial strategy consultant, enterprise account partner, and HR tech product advisor.
Welcome to the Swarm (Unpublished, please email with request for access)
The Sequence: Product, Protocol, Community
The trifecta of Product, Protocol, and Community forms the cornerstone of every organizational map today, as it navigates survival and growth.
The Power of Metaphor! Using Our Lenses to Enrich Web3 Communiti...
Master community architects Rafa and David Spinks joined Crypto, Culture, and Society to talk about using metaphors as a tool for building healthy communities in Web3. Known for combining organizational design theory with digital-first community practice, Rafa is the community lead at Mirror and a contributor at Cabin and other DAOs.
Shaping your Community's Contribution Zones - Mirror
New digital native cities are emerging: first in the form of digital spaces (e.g. DAOs), and soon as physical expressions of their communities. At Forefront we are developing the port of entry, a digital city unto itself. As we collaboratively shape these new organizations, we need to revisit old approaches to work and membership.
Gravity in Community Design
Gravity in Community Design Lecture for Cabin 2022-Feb-04 By @rafathebuilder
Shaping your Community’s Contribution Zones | Forefront
New digital native cities are emerging: first in the form of digital spaces (e.g. DAOs), and soon as physical expressions of their communities. At Forefront we are developing the port of entry, a digital city unto itself.
How to DAO 101: Definitions, Design, Delivery
How to DAO 101: Definitions, Design, Delivery by @rafathebuilder
How to DAO 101: Choosing a Tech Stack for CabinDAO - Mirror
Author: rafa0.eth | Illustrator: melshields.eth Welcome to the first deep dive on how we are building CabinDAO, a Decentralized Autonomous Organization focused on empowering independent online creators. If you aren't familiar with the term DAO, take a look at this excellent article first. CabinDAO operates the Creator Cabins residency.
How to DAO 102: Conflict Resolution
Welcome to the ongoing series on how we are building Cabin! In this deep dive, we talk about conflicts and ways to resolve them. Communities often design their conflict resolution in retrospect of their first blowout. Waiting until conflict takes place puts the community at risk of loosening cohesion and losing valuable members.
How to DAO 201: Onboarding as Wayfinding - Mirror
Welcome to the second deep dive on how we are building CabinDAO. In this article we'll cover how onboarding differs from traditional corporate environments. Then we'll break down current onboarding practices and offer digital-native ideas. Finally, we'll share how a few leading DAOs, including Cabin, are building their new member journeys.
How to DAO 202: Using Town Halls to Sow the Seeds of Community
Meetings have a reputation for inefficiency within the traditional organizational structure. Middle managers need to be able to quantify the reason for their existence, and meetings are the easiest way to do that. This means most meetings do not provide a value that equals the amount of time the attendee has to invest in attending it, which ultimately builds discontent towards the organization.
How to DAO 301: Contributor Rewards - Mirror
Welcome to the third deep dive on how we are building Cabin. We've aggregated everything we know about rewards from discussions with multiple DAOs, and combined that with information about compensation in traditional businesses. As a DAO contributor, you can use this guide to help understand what options you have.
How to DAO 401: DAO Community Leadership - Mirror
Welcome to the ongoing series on how we are building Cabin! In this deep-dive we talk about changing leadership styles and how a shift from direction to advocacy can support DAO organizations at scale. Charlie joined the town hall first. 'Gotta make sure CraigBot is recording for folks who can't attend' Charlie thought.
Lands of Lorecraft
In the last couple of years, I've become aware of some genuinely fresh management thinking from an emerging cohort of thinkers on the margins of the landscape of traditional institutions. At this point, it's coherent enough, and represents enough of a break from mainstream intellectual traditions, that I count it as a distinct school of management thinking.
Thread of Threads
rafa0 on Twitter: "Wanted:- Digital artisans- Agent-agnostic organizations- web3 HR Tech / Twitter"
Wanted:- Digital artisans- Agent-agnostic organizations- web3 HR Tech
Work in Progress
[Brainstorm] Mirror DAO: Dynamic Delegation Governance Proposal
Mirror DAO: Dynamic Delegation Governance Proposal Background Unlike other communities, the Mirror DAO is emerging from a diverse and established audience. The Mirror DAO is composed of individuals (including readers, collectors, writers, leaders, developers, and indie artists) as well as collect...
General Community Manager Application
Welcome to the Community Manager application process. The selection process will be based on demonstrated knowledge and ability to manage the community and work as an advocate for the [Community] ecosystem.
(Public) Basic Community Proposal Management Guidance
Community Management: Proposal Pathways Background This public document describes the basic information your community needs to manage proposals. For digital-first communities, proposals (also known as "Community Improvement Plans") serve as documented signals of alignment on paths forward. Alig...
Community Operational Framework
Operational Framework Name,Mission,Ethics,Lexicon,Lore,Rhythms,Network Org Dimensions,Direction,Logic,Communication,Driver,Cadence,Ecosystem Question,Where are we going?,What rules do we follow?,How do we speak to each other?,Why are we going there?,How do we get there?,What world are we playin...
Other Writing about inspiration, web3 and HR
Unhinged: Curiosity as Ambition
On February 12th, 2020, I boarded a flight from London to my childhood home in Puerto Rico. My partner and I had sold almost everything we owned (not much) and had an empty schedule ahead of us. It would be 6-9 months of exploration after a decade of standard career development.
I'm Quitting Web2 (And So Should You) - Mirror
My personal journey over the last year has led me through the artisan landscape of Puerto Rico, nascent online organizations on Discord, and through this unlikely intersection, to the future of work. Barely a month after publishing my first article on web3, I realize that my employer is not prepared to prevent the upcoming wave of resignations.
What is Compensation Planning | Blog | ChartHop
Seventy-three percent of employers say their workers are fairly compensated, but 64% of employees think they're paid below market value. And it's not only salary that's the problem; today's workers expect more from compensation packages than money alone.
Podcasts and Presentations
Listen to this episode from FUTURX on Spotify. ¿Que es una comunidad? Pero, ¿Que es una comunidad digital? ¿Cuál es la diferencia entre audiencia y comunidad? ¿Por qué los vínculos personales son tan cruciales en contexto digital? ¿Cuáles son las oportunidades que se presentan cuando trabajamos de manera colectiva en una comunidad? Soy Nicolás Madoery y este episodio es una conversación que tuvimos Rafa, creador de la comunidad Folklore en contexto de un Encuentro FUTURX. Lxs invitamos a escuchar este podcast y sumarse a la comunidad.
Why Data Synthesis is at the Core of Successful DAO Tooling
Mint Season 2 episode 13 welcomes Rafa, a community builder, Web3 operations contributor, and an active supporter of local artisans in Puerto Rico. Currently, he's most active in web3 communities like ForeFront and creator cabins. In this episode, we talk about: The biggest recaps from MetaCartel's MCON How can DAOs nurture a space for experimentation How to narrow the gap between passive and active contributors?
Human Organizations Lessons Applied to DAOs with Rafa
Listen to this episode from Collectively Intelligent on Spotify. Rafa shares his learnings from studying human organizations broadly as they're applied to DAOs. Ranging from "The History of the Corporation" and their impact on the metaphors we use today to agent-agnostic organizations of tomorrow.
Webinar: Using Self-ID DEI Data to Build an Inclusive Workforce | ChartHop
You can't change what you don't know. Knowing your org's DEI data is an important first step to understanding the demographic makeup of your org. When you understand your DEI data, you can more intentionally resolve any gaps. Yet, many HR and functional leaders don't know where to start.
Empower Employees with Data | Videos | ChartHop
Employees thrive when they have access to data that helps them understand their value to the business and its culture. With ChartHop's customizable Profile Tabs, employees can view vital information like compensation history, employee shout-outs, and performance reviews - directly on their employee profile!
Feel free to get in contact via Twitter (@rafathebuilder), Farcaster (@rafa), or Email (email@example.com).
You can learn about Folklore here.
You can book 1:1 advisory time here.
"The best way to predict the future is to invent it."
— Alan Kay
>>> A quick note: this space is evergreen
>>> Thank you to my family, friends, and community for the ongoing support.